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Banks are often limited by the size of their home market in their home state. International expansion is no longer on the strategic agenda for most banks as it is considered too costly, too inefficient and only achievable for very large banks. The reality is even large banking groups derive very little to no economies of scale through internationalisation, and this is due to their existing model.

Orwell enables existing bank in the EU or North America to reach more European clients at low costs, utilising the power of their own brand.